How to use experiments to grow your social media following — We are at a point in technology where thousands, if not millions of data points, are available. In this era, marketing has become a series of experiments. Successful marketers set targets, hypothesize strategies to meet them, and add incremental experimentation onto tried-and-true tactics. …

The recent outcry around large publicly traded companies receiving SBA loans intended for small businesses has highlighted a problem with the definition of small business in the US: Small businesses are any businesses that aren’t huge. In fact, the SBA reports that 99.9% of US businesses are considered small. To…